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Open the chapter your class is covering, such as country selection and entry strategies or international pricing, and work through its practice questions while the reading is fresh. Every multiple choice and true/false question in this test bank comes with its correct answer, so you can check yourself as you go.
This test bank follows the second edition of International Marketing by Daniel W. Baack, Barbara Czarnecka and Donald E. Baack, published by SAGE. Check the ISBN on your copy: 9781506389226 (paperback) or 9781506389219 (hardcover).
The test bank includes three question types:
| Question type | Questions | Answers |
|---|---|---|
| Multiple choice | 762 | Correct answer given |
| True/false | 562 | Correct answer given |
| Short answer and essay | 95 | Open for your own response; one market research calculation in chapter 8 includes its solution |
For example, chapter 4 asks you to compare the costs and risks of six ways to enter a foreign market.
| Chapter | Questions |
|---|---|
| 1. Introduction to International Marketing | 74 |
| 2. Culture in International Marketing | 50 |
| 3. Global Trade and Integration | 91 |
| 4. Country Selection and Entry Strategies | 100 |
| 5. International Marketing Planning, Organization and Control | 91 |
| 6. Markets and Segmentation in an International Context | 62 |
| 7. International Positioning | 89 |
| 8. Market Research in the International Environment | 95 |
| 9. International Product and Brand Marketing | 100 |
| 10. International Product Standardization and Adaptation | 95 |
| 11. International Pricing | 95 |
| 12. International Finance and Pricing Implications | 95 |
| 13. International Marketing Channel Management | 95 |
| 14. International Distribution: Exporting and Retailing | 95 |
| 15. Globally Integrated Marketing Communications | 95 |
| 16. International Sales Promotions and Public Relations | 97 |
Pick your answer, then flip the card to check it. The full test bank has 1,419 practice questions like these across all 16 chapters.
Chapter 1 · Question 1
A clothing label starts selling in two countries the week it launches. Which term describes this kind of firm?
Correct answer: B. Born-global firm
Chapter 3 · Question 2
A grower ships coffee from Colombia to a buyer in Japan. From the grower’s perspective, which activity has taken place?
Correct answer: C. Exporting
Chapter 4 · Question 3
In a country where buyers and sellers make most economic decisions through exchange, which system is in place?
Correct answer: D. Market economy
Chapter 5 · Question 4
A regional director assigns reporting relationships and divides responsibility among country teams. Which management function is she performing?
Correct answer: B. Organizing
Chapter 6 · Question 5
A firm identifies people who want its service, can afford it and are willing to pay for it. What has the firm identified?
Correct answer: C. A market
Chapter 7 · Question 6
Travelers describe one hotel brand as the most convenient choice near an airport. What term captures the place that brand occupies in their minds?
Correct answer: D. Product position
Chapter 8 · Question 7
A company collects, stores and analyzes information about buyers before choosing a launch market. What activity is it carrying out?
Correct answer: A. Market research
Chapter 9 · Question 8
A seller offers a bundle of attributes that delivers value to a buyer. Which marketing term covers the whole offering, including a good or a service?
Correct answer: B. Product
Chapter 10 · Question 9
While preparing a product launch, a manager learns that earlier court decisions guide the local courts. Which legal system relies on precedent in this way?
Correct answer: C. Common law
Chapter 14 · Question 10
A retailer in Canada purchases lamps abroad and brings them into Canada to sell. Which activity is the retailer carrying out?
Correct answer: D. Importing
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