Downloadable Test bank – Sustainable Marketing by Peterson

Which of the following is a benefit that marketing offers society?

1. Giving consumers choice and influence over the offerings available in the marketplace
2. Enabling governments to determine the outcome of every exchange in society
3. Targeting non-governmental organisations
4. Positioning candidates during elections
5. Analysing social media activity

In what ways does marketing benefit society?

1. By helping meet consumers’ needs and wants
2. By settling disputes related to mergers and acquisitions
3. By offering opportunities for participation to nearly everyone in the marketplace
4. All of the above
5. Both a and c

Institutions consist of human-created constraints that shape interactions among people. Which of the following do they include?

1. Formal rules, laws, and constitutions
2. Behavioural norms, conventions, and voluntary codes of conduct
3. The willingness and capacity to enforce these constraints
4. All of the above
5. None of the above

The aggregate marketing system refers to ______.

1. The combined marketing systems operating throughout society
2. The full range of marketing efforts undertaken by a single company
3. The interaction between marketing and other business functions, such as accounting, finance, operations, and human resources
4. A system created by a national environmental agency shortly after its establishment
5. A system developed during the reign of an ancient British monarch

If market participants are not required to provide dependable, high-quality outputs that benefit society, ______.

1. Businesses will naturally provide such outputs on their own
2. Those pursuing market opportunities may exploit others for personal gain
3. Supply and demand will become simultaneously elastic and inelastic
4. A fully realised free market will deliver the highest possible quality of life
5. The private, public, and citizen sectors will become fully integrated

Which types of ongoing flows characterise the aggregate marketing system (AMS)?

1. Persuasive communications
2. Information
3. Physical goods and money
4. All of the above
5. Both a and b

Which two groups within the aggregate marketing system (AMS) have historically tended to view each other as adversaries?

1. Marketers and non-governmental organisations
2. Non-governmental organisations and consumers
3. Consumers and marketers
4. Consumers and public policymakers
5. Marketers and public policymakers

Which of the following are essential components of a human system?

1. A purpose
2. Elements
3. Interconnections
4. All of the above
5. Both b and c

When several homes in the same neighbourhood undergo foreclosure, which outcome is likely?

1. Local governments collect less property tax revenue
2. Mortgage financing institutions receive additional fees
3. Local government services expand
4. Property values in the neighbourhood increase
5. The share prices of banks holding the foreclosed properties rise

Which situation illustrates an externality?

1. An employee receives a monthly salary for work performed
2. A supplier delivers products to a retail store
3. People who are not visiting a busy shopping centre experience traffic congestion caused by its visitors
4. A student graduates from a college or university
5. A tobacco company earns revenue from sales to its customers

Which of the following illustrates an external cost that tobacco marketing can impose on non-smokers?

1. Workplace disruptions caused by smoking employees’ poorer health and more frequent absences
2. Higher health insurance premiums for non-smokers who share insurance pools with smokers
3. Harm caused by exposure to second-hand smoke
4. All of the above
5. Both b and c